Skinny Mobile: Phone It In

Hundreds of Skinny radio scripts were published around New Zealand- from standard placements like billboards and regional newspapers, to takeaway coffee cups, bar coasters, movie screens, 3 a.m. TV ad slots, social, and a street poster blitz. Each script was written to be contextually relevant to its location, leading to bespoke placements around the country. The end result was a large-scale out-of-home campaign, that doubled as a radio campaign, that tripled as a cost-effective way to tell the nation about Skinny’s incredible mobile network and low prices.